New York Edge – NYC’s largest provider of afterschool and summer programs – tasked Marino to develop and execute a brand awareness advertising campaign to amplify the organization’s lifechanging programs.

The campaign spotlighted New York Edge students in their future careers, demonstrating how youth can achieve their dreams through the support of the organization’s initiatives.

The broadcast commercial, out-of-hone advertising, and social media and digital ad campaigns effectively reached thousands of parents, educators, community leaders and New Yorkers, further elevating New York Edge’s profile and generating additional support of its important mission.

Client: New York Edge

Agency: Marino, NY

Work: VP of Creative, Art Direction, Campaign Strategy