Johnnie Walker – Experiential Brand Activation

Johnnie Walker Experiential Brand Design

Diageo sought to reimagine the Johnnie Walker bar experience at Antigua’s newly developed international airport, replacing the existing Irish-pub aesthetic with a more contemporary, nautical-inspired environment.

I developed the creative concept from initial visual direction through client presentation and spatial visualization, translating the Johnnie Walker brand into a physical hospitality experience designed for an international travel audience.

Impact

The concept was approved and built at Antigua’s international airport in 2015. The success of the project also helped expand Hitex Marketing’s experiential capabilities, leading to additional spatial and 3D design assignments for the agency.

UGC TikTok video link

The look and feel of the bar needed to be upgraded from an Irish Pub theme to a nautical and more casual theme.

The bar was built at Antigua’s brand-new airport in 2015. I was the only designer involved in the process from first concepts to overseeing completion and responsible for creating the style.