Bringing Sicilian Heritage to Life Across Every Brand Touchpoint

Bono is one of Italy’s leading producers of extra virgin olive oil, with deep roots in Sicily and a commitment to transparency, quality, and product traceability. As the brand introduced new packaging featuring colorful paladin artwork by acclaimed Sicilian artist Alice Valenti, I led the creative rollout across digital, retail, e-commerce, social media, and promotional channels in the U.S.

I developed a cohesive visual system that extended the new packaging beyond the bottle, translating its distinctive colors, characters, and Sicilian storytelling into print and digital advertising, social media templates, Amazon storefront graphics, promotional products, influencer gift boxes, and branded merchandise. I also art directed product and lifestyle photography to ensure the campaign imagery complemented the new visual identity and gave the brand a consistent, premium presence across platforms.

Beyond campaign execution, I helped expand Bono’s direct-to-consumer capabilities by designing its Amazon Store experience and leading the development of a Shopify e-commerce website that is ready to launch once fulfillment operations are finalized. I worked closely with Bono’s leadership, external vendors, e-commerce partners, photographers, and internal teams to identify new opportunities and maintain consistency throughout the brand experience.

Impact

The rollout transformed Alice Valenti’s paladin artwork into a flexible brand platform that gave Bono a more recognizable and cohesive presence in the U.S. market. The visual identity now extends consistently from packaging and advertising to social media, e-commerce, photography, influencer outreach, and promotional merchandise.

The work also helped establish the digital foundation for Bono’s continued growth. Its Amazon storefront created a stronger branded shopping experience, while the completed Shopify platform positioned the company to expand its direct-to-consumer business when its warehouse and fulfillment systems are ready. Together, these initiatives elevated Bono beyond the product itself, creating a richer brand story rooted in Sicilian culture, craftsmanship, and authenticity.