Vanguard New Rochelle Brand Identity

I led the development of the Vanguard New Rochelle brand identity as part of the city’s Downtown Redevelopment Retail initiative. Partnering directly with Mayor Yadira Ramos-Herbert and Commissioner of Development Adam Salgado, I worked to translate the city’s vision into a bold, forward-thinking identity that reflects its growing reputation as a vibrant cultural and economic hub. From concept to execution, I developed the brand identity and oversaw the creative strategy and rollout, ensuring a cohesive look and feel across all touchpoints.

The launch energized the community with eye-catching window wraps, vibrant street banners, local branded shuttles, and event branding that brought the city’s transformation to life. Our team also produced custom graphics, presentations, and promotional items for the high-profile Broker Breakfast event, which engaged key stakeholders, developers, and community leaders. This initiative not only celebrated New Rochelle’s ambitious redevelopment but also positioned the city as a model for how creativity and strategic branding can drive economic growth and community pride.

Client: City of New Rochelle, NY

Agency: Marino, NY

Work: Art Direction, Brand Identity and Strategy