Overwatch Group Brand Strategy & Identity

Overwatch Group (OWG), an IT consulting firm specializing in cloud solutions, IT support, and compliance risk management, needed a brand identity that could better reflect its expertise and resonate across a diverse B2B client base.

The identity development had stalled after several months of creative exploration. As my first project at Marino, I stepped in as Art Director to help reset the creative direction and move the work forward. Partnering with the Creative Director, designers, and copywriters, I led the visual development and refinement of a cohesive identity system built around OWG’s values of accountability, tenacity, and innovation.

Impact

Within two months, we brought the new identity across the finish line and established a cohesive brand system that gave OWG a stronger, more distinctive presence across its marketing and client communications. The work was successfully adopted by the client and became the foundation for the company’s ongoing brand expression.