ABOUT ME

VP Creative | Brand Strategy | Integrated Marketing | Team Leadership

Creative executive with 18+ years of experience leading multidisciplinary teams, building brands, and driving business growth through strategic marketing and creative innovation.

Currently serving as Vice President of Creative at Marino, where I lead cross-functional teams spanning brand development, social media, content creation, digital marketing, video production, and campaign execution. My experience includes partnering with international organizations, government agencies, Fortune 500 companies, nonprofit organizations, and emerging brands to strengthen market positioning and accelerate growth.

EXPERIENCE

Vice President Creative
Marino | Mar 2023 – Present

  • Lead and manage an in-house team comprising a social manager, social coordinator, senior graphic designer, senior content creator, and director of video.
  • Collaborate with senior leadership, including SVP of Integrated Marketing, VP of Social, and Director of Advertising, to develop and execute comprehensive brand strategies.
  • Oversee branding and creative design, social media strategy, and digital campaign execution for clients such as the Italian Trade Agency NY, JFKIAT Terminal 4, Mativ, Bono USA, De Nigris, Fratelli Beretta, and others.

Art Director
Marino | Feb 2021 – Mar 2023

  • Solidified the brand development process at Marino, establishing a structured approach that includes brand manifesto and messaging (phase 1) and brand identity development (phase 2).
  • Spearheaded creative offerings and pricing structure, enhancing the agency’s market position.
  • Collaborated with PR, social, and creative teams to strategize and launch creative campaigns for brands like New York Edge, Fratelli Beretta, and Bono.

Art Director
Nickerson | Nov 2016 – Apr 2020

  • Created and executed branding and creative campaigns, including award-winning logos, websites, and digital designs.
  • Successfully reduced costs through vendor negotiations, resulting in higher profit margins for the agency.
  • Led creative projects for clients including Integrated Builders, Center Plaza, Visnick & Caulfield, A.W. Perry, The Preserve at Bay Club, Baystate Services, Shorenstein, and KeepSmilin4Abbie Foundation.

Graphic Web Designer
Nickerson | Aug 2015 – Nov 2016

Graphic & Experiential Designer
Hitex Marketing Group, Inc | Apr 2014 – Jul 2015

Graphic & Web Designer
Access Telecom | Jun 2006 – Sep 2013

SKILLS

  • Leadership & Team Management: Leading multidisciplinary teams, cross-functional collaboration, creative direction, campaign execution.
  • Brand Strategy & Development: Brand manifesto, messaging, brand identity, creative offerings, pricing structure.
  • Creative Tools & Technology: Adobe Creative Suite, Figma, Canva, SketchUp, Midjourney, Microsoft Office Suite.
  • AI & Innovation: Leveraging AI tools for creative processes, member of the AI committee at Marino.
  • Project Management: Budget management, vendor negotiations, timeline coordination.

EDUCATION

Florida International University

Bachelor of Science (B.S.), Communication: Advertising / 2013 – 2015