Overwatch Group (OWG) is a leading IT consulting firm specializing in cloud solutions, IT support, and compliance risk management. The firm needed a fresh, compelling brand identity that would resonate with their diverse client base, from healthcare providers to law firms and accounting agencies.

The project had been stuck for several months due to creative direction challenges. As my first project at Marino, I was tasked with reinvigorating the brand identity and driving it across the finish line.

Collaborating closely with a Creative Director, designers, and copywriters, I took charge as the Art Director, leading the team to refine and finalize the brand identity. We focused on aligning the visual elements with OWG’s core values of accountability, tenaciousness, and innovation, ensuring the new identity resonated with both existing and potential clients.

Within two months, I successfully completed the project, delivering a cohesive and impactful brand identity. The client was extremely satisfied with the final product, which has since become a cornerstone of their marketing and client engagement efforts.

Client: Overwatch Group

Agency: Marino, NY

Work: Art Direction, Brand Strategy