From a Client’s Point of View

Integrated Builders approaches every project with an unwavering dedication to their deep-rooted philosophy: “From a Client’s Point of View.” Since 1992, they have built a diverse portfolio of construction projects. Integrated Builders reached out to Nickerson because they were in need of a fun and creative advertisement that both highlighted their core values and company slogan. That ad won GOLD – Best Ad (Digital or Print), Builder or Associate at the PRISM awards.

Client: Integrated Builders

Agency: Nickerson, Boston

Work: Art Direction and Graphic Design

“We wanted readers to really sense our transparency, sincerity, and expertise through a simple advertisement that would catch their attention. This eye chart ad, did exactly that.” – Integrated Builders
These ads were challenging because they were placed in publications related to healthcare – so, in order for them to be successful, they had to combine health and construction together while still successfully relaying Integrated Builder’s message and reaching their target market.