As New York moves towards a greener electrical grid, the Climate Friendly Homes Fund, administered by CPC and New York Homes and Community Renewal, helps multifamily property owners upgrade to high-efficiency systems. This initiative offers grants and technical assistance, supporting the city’s climate goals while helping owners avoid fines and reduce costs.

In my role as VP of Creative, I led the brand strategy and identity development for the fund. I collaborated with our partner animation studio to create an engaging explainer video, overseeing illustration, script and voice-over selection. My team also produced one-pagers and social media templates to effectively promote the fund’s benefits.

Client: Climate Friendly Homes Fund

Agency: Marino, NY

Work: VP of Creative, Art Direction, Campaign Strategy